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Director ofMarketing

  • POSITION: Director of Marketing
  • STATUS: Independent Contractor position (Remote)
  • COMMITMENT: Part Time with room to grow
  • START DATE: Immediately

Our Mission

We offer dating coaching services that help smart, successful women find lasting love. We’ve been doing it for 20 years and have thousands of success stories to show for it. This is our purpose – to get high-achieving women into happy relationships and create more love in the world. 

Yet we know we can do better. All we’re missing is you:

  • Someone who is tired of start-ups and wants a healthy work/life balance. 
  • Someone who relishes a prominent role with great autonomy that offers opportunities for both impact and revenue. 
  • Someone who has had success generating leads in the high-ticket coaching world. 
  • Someone who enjoys getting his/her hands dirty, vs. delegating everything. 
  • Someone who has case studies demonstrating effectiveness as a director of marketing or growth lead. 
  • Someone who wants to take an established brand and scale it to reach thousands of women. 

Our company culture emphasizes love, trust, communication and accountability and we are looking for someone who can embody those values as a human being and as a company leader. 

If you’re a self-starter who is passionate about driving growth, building relationships and making a difference, you’re in the right place. 

We look forward to connecting with you and building something special!

Job Summary

As the Director of Marketing for EvanMarcKatz.com, you will be responsible for driving the growth of our business through lead generation, executing strategies to enroll clients in our signature Love U course, and grow through organic traffic, social media, partnerships, and, potentially, advertising. You will assume full accountability of insight, output, learnings and results for all aspects of inbound and outbound marketing initiatives, conversion campaigns and push, SMS and email campaigns. 

You will work with the CEO and Director of Operations directly, with the necessary leadership to establish, strategize, and implement new tactics to continually improve department-wide KPIs – particularly lead generation and conversion, client retention, and user lifetime value.

Responsibilities

  • Conduct research to identify growth opportunities and develop innovative strategies to achieve growth targets.
  • Own and execute a strategy for lead generation identifying target markets, and developing marketing campaigns that drive customer acquisition and retention.
  • Collaborate with the team to improve conversion rates and maximize revenue from existing customers.
  • Build relationships with other companies, influencers, joint venture partners and organizations to expand our reach and grow our audience. 
  • Audit our website and sales funnel regularly to identify areas for improvement and opportunities to monetize our existing leads. 
  • Create and manage social media and advertising campaigns that target our ideal customer and drive sales.
  • Work closely with the sales team to ensure a smooth user experience and monitor the effectiveness of our sales process. 
  • Design and execute experiments to test new ideas and optimize existing channels.
  • Utilize data analysis to identify trends and opportunities for optimization.
  • Monitor and report on KPIs  to track the success of growth initiatives.
  • Continually level-up your knowledge of technical marketing, conversion, messaging and reactivation tactics to maintain an industry-leading customer journey.

Tools Used In Our Business

  • Asana
  • Google Analytics
  • Google Docs, Sheets, Drive, Calendar
  • ScheduleOnce
  • LucidChart
  • WordPress
  • Asana
  • Google Analytics
  • Google Docs, Sheets, Drive, Calendar
  • ScheduleOnce
  • LucidChart
  • WordPress
  • Elementor Page Builder
  • Slack
  • Dropbox, Google Drive
  • Wistia, Vimeo, YouTube
  • Notion
  • Facebook, Instagram, YouTube, TikTok, Substack
  • Elementor Page Builder
  • Slack
  • Dropbox, Google Drive
  • Wistia, Vimeo, YouTube
  • Notion
  • Facebook, Instagram, YouTube, TikTok, Substack

You're Right For This Role If

  • You are skilled at digital marketing, including email, social media, content marketing and paid ads – with a track record to support it.
  • You have demonstrated success in devising and implementing growth strategies that lead to client acquisition and revenue increases. 
  • You believe in getting things done right, not just fast.
  • You’re detail-oriented and don’t let anything slip through the cracks.
  • You have impeccable follow-through and integrity.
  • You are a systems thinker who documents SOPs for systems you devise and improve.
  • You are proficient in data analytics tools to track and optimize marketing performance.
  • You are a creative thinker and problem solver with a strong sense of vision.
  • You thrive at working remotely, and you maintain great working relationships with teammates.
  • You’re in North America and are available between 9am – 5pm Pacific.
  • You care.

Compensation​

This is an independent contractor position. 

Estimated time commitment is approximately 25-30 hours per week with room to grow into a full-time employee position if this is mutually desired.. 

Compensation is based on experience and will be negotiated with the successful candidate.

About Evan Marc Katz

Evan Marc Katz is a dating coach for smart, strong, successful women and has been helping singles find love since 2003.  He is the author of four books and has been featured in hundreds of media outlets, including Today, the New York Times and Oprah. Thousands of his clients have fallen in love, gotten married, and found happiness after taking his signature coaching course, Love U. For more information, visit EVANMARCKATZ.COM.

How To Apply

To apply, please email operations@evanmarckatz-gtao.wp1.site with the following:

  • Describe your experience as it relates to the role described above.
  • Please share why you feel you would be a great fit for this role.
  • What is the #1 thing we should know about working with you?
  • Please include your website link and links to your social media.

Application deadline:  1/15/2024, at midnight PST

Please don’t send any DMs.  We’ll get back to you soon!

Disclosure: This job description is not meant to be an all-inclusive statement of every responsibility that will ever be required of the person in this role. Rather, we hope to co-create the role to focus and expand it in ways that play to your strengths and maximize growth for the business.